Prada Joining Top Luxury Brands in Web3 With Ethereum NFTs

Luxury brands like Gucci, Balmain, and Balenciaga are getting into all things crypto, and Prada is joining the crowd with the release of its own NFTs.

Prada will be launching 100 Ethereum NFTs this Thursday to go along with its latest Timecapsule apparel release. NFTs are unique blockchain tokens that signify ownership of an asset.

In Prada’s case, buyers will receive a free airdropped NFT to go along with their physical merch purchase from Prada’s latest collaboration with Cassius…


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