‘Always Sunny’ Actor Rob McElhenney Launches Web3 Writers Room With Ethereum NFTs

In brief

  • Adim is a new Web3 entertainment company from actor and creator Rob McElhenney.
  • The startup will use decentralized writers’ rooms to develop IP and then share in future royalties or revenue with NFT-holding co-creators.

The Web3 world is built on a decentralized, collaborative ethos—and it’s pulling in creators from traditional media industries who want to try something new. Now, actor and filmmaker Rob McElhenney from hit TV series “It’s Always Sunny in Philadelphia”…


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