Web 2.0 and the consequent arrival of social media changed our relationship with both ourselves and other people. The ability to create highly personalised online profiles means that we can learn everything about our date before going on the actual date, portray ourselves in a particular way, and be shown adverts for products we thought we were only thinking about. Yet the Facebook-Cambridge Analytica scandal in 2016 demonstrated that this was merely one side of Big Data’s vast shadow –…
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