Fidelity’s Embrace of Ethereum Augurs More Institutional Adoption

Investment Giant Sees Post-Merge Ethereum Through ‘New Lens’

Fidelity Investments, the TradFi asset management goliath, plans to launch Ethereum trading and custody services for institutional clients beginning Oct. 28, according to a memo Fidelity sent to its customers.

The move, which will be executed by Fidelity Digital Assets, a subsidiary of the firm, deepens its commitment to cryptocurrency. Abigail Johnson, Fidelity’s CEO, has been a longtime supporter of digital assets. 

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